WebJun 14, 2024 · Aristotle used these three terms to explain how rhetoric works:. Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends … WebJun 14, 2024 · Aristotle used these three terms to explain how rhetoric works:. Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the …
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